Brief:
Packaging Designs for a Non-Alcoholic Beverage Company: The goal was to introduce a captivating line of non-alcoholic cocktails in a convenient can format, catering to individuals who appreciate the flavors of cocktails while maintaining a clear mind. As the designer on this project, my role was to develop a fresh and distinctive visual identity for the brand's new non-alcoholic range.
Role:
Design
Outcome:
Building upon their existing bold packaging design, I took a unique approach by crafting hand-cut collaged shapes. These meticulously created elements were then scanned and transformed into vectorized graphics using Adobe Illustrator. By doing so, I was able to fashion a vibrant and abstract pattern inspired by the allure of various fruits. Through this project, I successfully merged my creative expertise with the client's vision, resulting in an eye-catching packaging design that truly represents the essence of 'Mixed Up Drinks Co' and their innovative range of non-alcoholic cocktails.
