The Mad Ad – Visual Identity

THE MAD AD | VISUAL IDENTITY

→ Mad means insanely effective
→ Mad znaczy szalenie skuteczny

The Mad Ad is a company that has been in existence since 2019, specializing in conducting marketing audits, creating marketing strategies, and offering a wide range of marketing services.

The agency is dedicated to implementing consistent marketing activities that not only develop their clients' businesses but also create a positive image for their brands. Understanding that brand identity transcends borders, they strive to ensure that their new image reflects creativity, self-confidence, professionalism, and optimism.

Their new visual identity marks a significant departure from the classic brand image, embracing a forward-thinking approach that introduces a new level of aesthetic quality. This transformation is encapsulated in their new minimalist logotype, crafted solely using typography. The bold sans serif font underscores modernity and instills the brand with a sense of self-assurance. The fluidity, energy, and creativity of The Mad Ad are highlighted by the soft, free, and unconventional shapes, giving the brand its distinctive and authentic character.

The Mad Ad's visual identity prominently features yellow as the dominant color, highlighting creativity, energy, and positivity. Turquoise serves as the accent color, symbolizing creativity, energy, openness, and confidence. Black and white are used subtly to complement the primary color scheme, with yellow being the standout color.

The brand aims to convey a modern and dynamic image, with its visual identity reflecting an attractive concept that demonstrates the company's commitment to adapting to prevailing trends.

I developed the logotype and visual identity in alignment with the company's vision and philosophy, ensuring that the design elements accurately represent the essence and aspirations of The Mad Ad.

Logo & Visual Identity — 2022