The whole e-shop is in a very lavish style. We created visual communication with gold motives, as well as busts sculptures that are made to create a unique style influenced by streetwear and hip-hop culture. Rick Ross and Biggie Smalls would be proud of this shop, for sure!
The target group are the people highly influenced by the streetwear/skate/ hip-hop culture. The products that will sell best with that type of design are luxury goods, with most exclusive brands valued by customers that love the lavish lifestyle, high status, being unique, and most up to date fashion.
The Layout of the site is very clean and easy to navigate. It is made to motivate „emotional buy”.