Draivi: Creating Impactful Brand Experiences
Draivi is a performance marketing company specializing in the fintech industry and generating high-quality leads. The Finnish-based company is constantly growing and already operating in seven countries: in Finland, Denmark, Sweden, Norway, Germany, Spain, and South Africa.
The goal of the brand renewal we carried out for Draivi was to add to the company's communication and visual appearance the same credibility, expertise, and value the company produces for its customers through great results. We also wanted to pay attention to future employees as a target group.
During the spring of 2023, Draivi's corporate brand underwent a makeover. Based on joint workshops, we crystallized the cornerstones of the company culture, clarified the values and put them into words. We condensed the communicative core and the visual appearance into a Brand Book and also redesigned the website.
“We are thrilled with the seamless process and outstanding results achieved through our collaboration with Aava & Bang. The smooth coordination and shared vision between our teams have allowed us to create impactful brand experiences that truly resonate with our audience. We couldn’t be happier with the outcomes and look forward to continuing our successful partnership in driving growth and pushing boundaries in the industry.”
– Ville Kymäläinen, CEO of Draivi
Brand Concept Heidi Valkola & Anna-Kaisa Reed
Brand Design Anna-Kaisa Reed, Tiia Heikkinen & Saara Haataja
Web Design Valtteri Revonkorpi
Brand Design Anna-Kaisa Reed, Tiia Heikkinen & Saara Haataja
Web Design Valtteri Revonkorpi
