Volvo had a problem: How to pioneer in technology to protect people and make them feel secure?
We had a solution, a very comfortable one.
Saver Jacket
The first jacket that turns into an airbag.
First, we discovered a significant concern, according to the report "The Platform Economy in Latin America and the Caribbean" published by the Inter-American Development Bank. In Latin America, there are 18 million delivery drivers, and over 70% of them experience traffic accidents.
Accidents that could be fatal.
That's why we created Saver Jacket, the first jacket made with Volvo's 7 airbag technology, protecting vital points and activating in any type of accident, whether big or small. Our goal is to reduce mortality and make everyone feel safer on the streets, even those who travel outside of a Volvo.
C o p y w r i t e r s
A r t D i r e c t o r s
