We went deep into the woods for this one.
Our friends from This is Pacifica asked us for our help to bring this character brand to life.
To help develop this identity we went to the motion capture studio and transformed the 2D typography into a 3D moving character.
To help develop this identity we went to the motion capture studio and transformed the 2D typography into a 3D moving character.
The challenge was to take an abstract typography, not a character design, and figure out how it would behave.
Not only the anatomy, where the elbows and knees bend, how it moves, etc, but mainly in terms of its personality. What makes it a troll?
By capturing the performance of an actor, the typography gains human-like characteristics and is able to convey emotion.
Not only the anatomy, where the elbows and knees bend, how it moves, etc, but mainly in terms of its personality. What makes it a troll?
By capturing the performance of an actor, the typography gains human-like characteristics and is able to convey emotion.
See more of this project at This is Pacifica's Behance portfolio
Film Teaser
The Making of Troll
Look Development - lighting and textures
Artwork for Poster
Valdemar Santos photo by Tiago Carvalho
Troll Brand Development
Credits:
Directed and VFX: Loopa
Brand Concept/ Art Direction: This is Pacifica
Performance: Valdemar Santos
DOP: Tiago Carvalho
Produced by: Loopa and Bernardo Fonseca
Assistant Director: Raquel Moutinho
VFX Intern: José Maria RRA
Sound Design and Audio Mix: Francisco Rua and Pedro Ferraz
Audio Works: Miew
Special Thanks: Cimbalino Filmes
MoCap Studio: CCD UCP Porto
Directed and VFX: Loopa
Brand Concept/ Art Direction: This is Pacifica
Performance: Valdemar Santos
DOP: Tiago Carvalho
Produced by: Loopa and Bernardo Fonseca
Assistant Director: Raquel Moutinho
VFX Intern: José Maria RRA
Sound Design and Audio Mix: Francisco Rua and Pedro Ferraz
Audio Works: Miew
Special Thanks: Cimbalino Filmes
MoCap Studio: CCD UCP Porto
