TROLL is a magical thinking character brand from another world
for a post-production company based in Berlim, created with motion capture technology.
for a post-production company based in Berlim, created with motion capture technology.
Briefing
Create a unique brand with a matchless personality.
Nullify the negative nature the name could bear, boosting the captivating naming and mood.
Making explicit the size and scope of the services and expertise of TROLL Post-production.
Nullify the negative nature the name could bear, boosting the captivating naming and mood.
Making explicit the size and scope of the services and expertise of TROLL Post-production.
Naming and Concept
TROLL as magical thinking. The client name is unusual, Felix Trolldenier. What seemed to him like a disadvantage, it seemed to us an added value, so we abbreviate the name and turn it into a brand. The signature contextualizes the name in their own world. Supernatural, reinforces what is beyond the limit, post-production as manipulation of the truth, beyond the perception of man.
TROLL is a figure that inhabits our imagination. The idea is to recreate this figurative and symbolic scenario in an unusual and fun way.
Identity
TROLL the magical figure.
The identity is based on the Troll figure. We use typography as a figurative element and give
it personality and expression. A logo that is reactive, moody and charismatic.
TROLL an (e)motional figure.
How could we give life and articulated movement to a figurative logo?
That was the challenge that was carried a conceptual step forward. A brand character.
From the use of motion capture technology (used in films like Avatar, Lord of the Rings,
Tintin ...) it was possible to replicate actual movements and link them to the typography used
in the identity, approaching the performance of an actor to a character.
Motion capture is the process of recording movement and implement it in a digital model.
In studio and through a set of high-resolution infrared cameras, which react to a system
of markers that indicate submillimeter positions in real time, we recorded and and incorporated in the logo a series of actual behaviors, impossible to replicate in another way.
We created a series of graphic options that allow the construction of a character, an emotional figure, while simultaneously deconstructing the idea of monster, making it fun, emotional
and real.
Teaser
TROLL is a magical thinking character brand,
that has a movie teaser for an imaginary movie.
TROLL Credits
Directed and VFX: Loopa
Performance: Valdemar Santos
DOP: Tiago Carvalho
Produced by: Loopa and Bernardo Fonseca
Assistant Director: Raquel Moutinho
VFX Intern: José MAria RRA
Sound Design and Audio Mix: Francisco Rua and Pedro Ferraz
Audio Works: Miew
Photography: Nuno Moreira / NUMO
Special thanks to Cimbalino Filmes and Salvador Dias Mesquita.
Follow the studio daily life in instagram @thisipacifica
Follow the studio daily life in instagram @thisipacifica
