Metacam Feline Launch Campaign
Boehringer Ingelhiem Canada

It is always exciting to launch a new product, especially when you have a talented and experienced team to work with. Link Advertising and Boehringher Ingelheim successfully launched a break through new product for cats in Canada… let us tell you more.

SITUATION:
Find a creative way to launch Metacam®, a (NSAID) It is always exciting to launch a new product, especially when you have a talented and experienced team to work with. Link Advertising and Boehringher Ingelheim successfully launched a break through new product for cats in Canada… let us tell you more.

SOLUTION:
The introduction of "Felix" the cat, and "The Many Faces of Pain".
"What a relief."
Cats rarely show pain in a way that is noticeable. By identifying these five typical "faces of pain", we created a guide for veterinarians to quickly and effectively detail what to look for when diagnosing their clients' cats.
We made this information available through powerful creative, distributed across many targeted platforms to the defined audience.

RESULTS:
Applause heard throughout Canada and the UK.
The launch of Metacam® Feline has been receiving accolades on It is always exciting to launch a new product, especially when you have a talented and experienced team to work with. Link Advertising and Boehringher Ingelheim successfully launched a break through new product for cats in Canada… let us tell you more.