Matter Snail
Logo and Brand Identity
Objective: The client tasked me with translating their bold and playful vision into a simplified logo and identity for an online client specializing in legal document handling. Matter Snail embraced the imagery of "snail mail" as a playful and clever representation of the online client's mission to provide efficient solutions in this domain.
Description: Upon receiving the client's request, I collaborated closely with them to understand their requirements and ideas. Drawing inspiration from their descriptions and utilizing the colors outlined in their website wireframe, I crafted three distinct logo illustrations with varying levels of detail. These illustrations included all the details my client imagined while allowing them to select the logo that best aligned with their vision and needs.
After careful consideration, the simplest of the three logo designs emerged as the official logo for Matter Snail. This particular design successfully captured the desired playfulness while maintaining a minimalistic and versatile aesthetic that could be seamlessly integrated into various marketing materials. The logo was accompanied by a brief brand guide, ensuring consistency in the brand's visual identity.
Result: The resulting logo and brand identity system provided the client with a cohesive and visually engaging representation of Matter Snail. The logo's playful and creative nature, combined with its minimal design, facilitated easy adoption across all marketing materials. It effectively reflected the client's vision and supported their marketing goals.
Moreover, the logo and brand identity system served as a foundation for the creation of additional print materials, enhancing the promotion of the online client. The Matter Snail logo became a recognizable symbol of the brand, enabling it to stand out and foster recognition among its target audience.
