Entity
Branding and Package Design
Objective: The objective of the Entity project was to create a hypothetical brand that served as an experiment in establishing a distinct identity for the virtual reality market. The goal was to provide consumers with a unique and environmentally friendly virtual experience.
Description: To differentiate from competitors, I developed a mission statement, "Build your virtual entity. Protect your reality," emphasizing the significance of minimalist design as an eco-friendly solution. Minimalism was key in designing the logo of Entity, using the font to create a playful yet bold feel to the name that makes it appealing to tech enthusiasts and distinctive in other minimalist brands. Drawing inspiration from the elusive name "Entity," I created an icon of a spirit entity that carried the playful feel of the font choice, integrating it into the negative space of the primary logo felt like the spirit was peeking around, which captures the sensation of us peering into another existence through virtual reality.
To bring the concept to life, I designed packaging prototypes for Entity using 3D models in Adobe Dimensions. These prototypes showcased sleek aesthetics and functional innovation, providing an immersive visual representation of the brand's core values.
Result: The outcome of the Entity project was the successful fusion of branding and packaging, captivating consumers with its virtual reality offerings while promoting ecological responsibility. As we envision the future, where virtual reality becomes even more integrated into our daily lives, it becomes crucial for brands like Entity to establish a connection between the real world and the digital realm through their core values.
