Ligy is a disruptive company aiming to be the new option in energy consumption. With a focus on renewable energies and freedom of choice, the company's main objective is to facilitate access to different energy sources, enabling their customers to make their own choices. The key differentiators of Ligy include the streamlining of the energy system, freedom of choice, and sustainability. Initially targeting small and medium-sized enterprises (SMEs) and eventually expanding to end consumers, Ligy's main services revolve around facilitating access to and contracting renewable energy sources. The brand evokes feelings of freedom, simplicity, decentralization, futurism, and sustainability.
We achieved the name Ligy through a naming process.
We wanted an easy, short name that made sense for the brand.
So Ligy emerged from Liberty + Energy.
Goals: To develop a timeless brand with personality that can be internationalized in the future.
Objetivos: Desenvolver uma marca atemporal, com personalidade e que no futuro possa ser internacionalizada.
Strategy: Through market analysis, we aim to differentiate ourselves not only through our innovative service but also through our visual and verbal identity. It is crucial to capture the essence of the brand in every aspect of the project.
Brand Platform
Why do I exist? (Purpose)
We facilitate access to clean energy.
We are the club of energy liberators.
We accelerate freedom of choice in the energy market,
so you can decide how you consume it.
How do I behave? (Personality)
I want to make the world better.
I enjoy helping people.
Always striving for a better life.
What do I believe in? (Values)
Sustainability.
Freedom.
Simplicity.
Economy.
What do I deliver? (Positioning)
I make it easy to access different energy sources, enabling and empowering my customers' choices.
Tone of Voice
Modern, neutral, simple, and direct.
Taglines
Ligy - Your energy freedom has arrived.
Ligy - Clean, conscious, and sustainable energy for a better future.
Ligy - Choose your energy.