We have so much for which to thank the humble potato: mash, crisps, chips. However this tuburous carb is more than that. Potatoes are saving lives. The World Food Program is focusing on potatoes as a key part of fighting world hunger. The high yield and energy output of the potato, as well as the seeds ability to grow in less than ideal conditions makes it perfect for developing nations. In order to raise awareness of the heroic actions of the potato I developed the campaign below.

A key part of the campaign was encouraging people to creat their own Super Potatoes and share them using social media.

The website allows people to share their photos of Super Potatoes, be they ones that they have spotted whilst out and about, or ones that they have created themselves. Looking back, I feel that they site could have been proved by having an effective call to action earlier/more prominent.