We summed the whole brief to three words bare it all that is the core philosophy of the brand and we took it as the guiding principle for developing its branding. That led us to this minimalist approach for the branding, resulting in an identity system that is simple yet remarkable.

We worked on a distinctive and easily scalable icon system to represent the product that can be beautifully translated in the packaging to make it remarkable. 

The nomenclature was thoughtfully chosen for each product to represent its USP and make the product packaging mnemonic.