The Christmas season is one of the most important campaign events for all coffee brands. The challenge was to make the Christmas cup stand out and be memorable for the consumers.

We create a “Wow” cup for Christmas. The surface of the cup is just like the Santa or snowman with an opening mouth. When you hold the cup and cover your mouth, you seem to sing the Christmas carol and say “Wow." The message behind is to encourage everyone to celebrate the holiday together.