The Christmas season is one of the most important campaign events for all coffee brands. The challenge was to make the Christmas cup stand out and be memorable for the consumers.

Emojis are commonly used on social media, so they have strong social attributes and are easy to communicate. So we came up with the idea of using Christmas emojis as patterns on the cups.

There are a few emojis with sad faces. So, the idea is that when you hold the cup, your fingers should cover these sad emojis. The message behind is to wish everyone a happy mood when you drink this cup of coffee.