Project Background

Shanghai Railway Culture Advertising Development Co., Ltd. is a professional company under China Railway Shanghai Bureau Group Co. It has more than 200 railroad stations and 800 sets of high-speed trains in Jiangsu, Zhejiang, Anhui and Shanghai provinces and cities, with huge amount of media such as advertising light box, LED screen, LCD screen machine, physical display, moving train (train) plane and title, newspaper and magazine, moving train video, etc. It focuses on building a network layout, technological transformation, comfortable presentation and cluster operation of railroad advertising communication scene, and is one of the most influential media companies in the Yangtze River Delta region. It is one of the most influential comprehensive media companies in the Yangtze River Delta region and has been awarded the title of "Top Ten Most Promising Media Suppliers in China" for many times. Ltd. is a wholly-owned subsidiary of Shanghai Railway Culture and Advertising Development Co. We have developed and set up 35 directly-managed chain stores of "Travelmate Bookstore" at major stations in the region, and opened the business of selling cultural goods on high-speed railways into stations. Relying on the regional and scale advantages of the group company, Yangtze River Delta Railway Culture and Creativity fully explores the railroad characteristic elements, highlights innovation and integration, vigorously expands the Yangtze River Delta Railway Culture and Creativity market, gradually builds its own brand of railroad culture and creativity with influence and reputation, and forms the core business capacity of culture and creativity industry.