L'équipe : Tous unis par le sport / Sports links us all
Sport is undoubtedly the only subject able to gather so many of us. More than ever, sport brings collective emotions and lives at the heart of our society. Covering the news for every sport, on every medium, L’équipe is the only french media who can represent the rallying point of all these individuals, all linked by sport. To convey those simple truths, we created a huge tree structure that managed to link absolutely anything and anyone to sports and ultimately to L’équipe.
ECD: Alexander Kalchev
Copywriter: Benoît Oulhen
Art Director: Mickael Jacquemin
Strategy: Odile Song
Agency Team: Jean-Luc Bravi, Fabien Donnay, Axel Renaudin, Guillaume Manigot
Client Team: Benoit Liva, Damien Darroman, Fatiha El Khouloudi
