Salomon unveiled this worldwide ad campaign during Super Bowl LVIII.
Directed by Martin de Thurah, the brand film portrays the physical and mental journey of a young woman, moving from a dystopian cityscape to the pristine expanses of the mountains.
At the culmination of her journey, our heroine rediscovers a fundamental harmony with herself and with nature.
DDB Paris for Salomon
Chief Creative Officer: Alexander Kalchev
Art Director: Yassine Ouadah Tsabet
Copywriter: Benoit Oulhen
TV Producer: Quentin Moenne Loccoz
TV Post Producer: Jerome Deplatiere
Agency Account Managers: Xavier Mendiola, Olivier Guillerot, Julia Saumande, Tom Salvan
PRODUCTION
Director: Martin de Thurah
DOP: Kasper Tuxen
Photographer: Jake Jones
Production Company: Henry
Executive Producer: Jean Ozannat
Producer: Gaelle Delaporte
Editor: Peter Brandt
Sound Studio: Ballad
Stylist: Joy Sinanian
