作为成立于上海，对专业品质及其严苛的高级花艺设计品牌店，“YEON花植”得到了奢侈品品牌的认可。目前长期服务于Tiffany、Celine、Gucci、Chanel、Herms等品牌，这可能是得益于主理人：BONNIE WU 早期就职于世界第一大高尔夫球会的职业经历，以及精通高端社交礼仪，熟知奢侈品行业理念，使她在对“YEON有妍花植”的经营上有了更具体的国际化视野。因此根据客户的要求，在对整个“YEON有妍花植”，进行视觉设计的时候，采用简约轻奢的设计方式，无疑是更加符合它的背景，使“YEON有妍花植”具有更包容的可能性。
As a high-end floral design brand store established in Shanghai, "YEON Flower Plant" has been recognized by luxury brands. At present, he has served Tiffany, Celine, Gucci, Chanel, Herms and other brands for a long time, which may be due to the manager: BONNIE WU’s early career experience in the world’s largest golf club, as well as his proficiency in high-end social etiquette and luxury The concept of the product industry has given her a more specific international perspective on the management of "YEON Youyan Huazhi". Therefore, according to the customer's requirements, when carrying out the visual design of the entire "YEON Youyan Huazhi", adopting a simple, light and luxurious design method is undoubtedly more in line with its background, making "YEON Youyan Huazhi" more inclusive possibility.
在整体视觉上，考虑到整个时尚性和包容性，我们采取了一种简约的设计方式，但是这并不是表明它没有任何表现力。
在最重要的视觉元素—— logo上，由三部分组成：图形，英文，中文。图形上，主要是在提取花卉的图案，然后进行元素提取。英文主要是依托于衬线体，提出简约的同时，还具有时尚性。当然为了符合整个调性，对中文字体“有妍”也进行了细节性设计。
在最重要的视觉元素—— logo上，由三部分组成：图形，英文，中文。图形上，主要是在提取花卉的图案，然后进行元素提取。英文主要是依托于衬线体，提出简约的同时，还具有时尚性。当然为了符合整个调性，对中文字体“有妍”也进行了细节性设计。
In terms of overall vision, considering the overall fashion and inclusiveness, we have adopted a minimalist design method, but this does not mean that it has no expressive force. On the most important visual element - the logo, it consists of three parts: graphics, English, and Chinese. In terms of graphics, it is mainly to extract flower patterns, and then perform element extraction. English mainly relies on the serif font, which is simple and fashionable at the same time. Of course, in order to conform to the overall tone, the Chinese font "Youyan" has also been designed in detail.
为了增加整个视觉的识别性以及不破坏整体简约的前提条件下，提取了一些辅助元素图形，这些图形主要是来自于花本身，然后进行黑白半调的处理，最终形成辅助的基础纹理，这些主要体现在不同的包装上。
相比较”YEON有妍”logo等设计元素，花植的艺术表现力则是“YEON 有研”更具有说服力的体现，花植艺术 才是整个”YEON品牌”的核心。因此在整个设计上采用了简约的手法，然后去引导消费者关注花植本身的艺术。
相比较”YEON有妍”logo等设计元素，花植的艺术表现力则是“YEON 有研”更具有说服力的体现，花植艺术 才是整个”YEON品牌”的核心。因此在整个设计上采用了简约的手法，然后去引导消费者关注花植本身的艺术。
In order to increase the overall visual recognition and without destroying the overall simplicity, some auxiliary element graphics are extracted. These graphics are mainly from the flower itself, and then processed in black and white halftone, and finally form the auxiliary basic texture. These main reflected in different packaging. Compared with the design elements such as the "YEON Youyan" logo, the artistic expression of flower plants is a more convincing embodiment of "YEON Youyan". Flower plant art is the core of the entire "YEON brand". Therefore, a simple approach is adopted in the entire design, and then to guide consumers to pay attention to the art of the flower plant itself.
本次方案的主要包含了6个包装物料，正如在细节上展示的那样。分别描述了不同的基础纹理图形。黑白的半调的处理则也可以在保持简约的同时不破坏掉 简约设计的基础概念，当然也不会破坏掉花植本身的艺术性。只是相对于在包装结构上做出了不同的调整，这也是为了适应不同的购买需求。
This project mainly includes 6 packaging materials, as shown in the details. Different basic texture graphics are described respectively. Black and white halftone processing can also maintain simplicity without destroying the basic concept of simple design, and of course it will not destroy the artistry of the flower plant itself. It's just that different adjustments have been made relative to the packaging structure, which is also to meet different purchase needs.
