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ZLFZSS服装 探寻不同的自己 Normcore Garment Brand Identity




ZLFZSS是FOOR旗下的一个设计师品牌,始于巴黎,个性独立,凡事追求极致,对时尚有着天生的感知,以独一无二的美学创造新的时尚,从而为品牌寻觅无尽的灵感,为每一位女生探寻不同的自。2016年春夏ZLFZSS首次出现在消费者的面前,就得到了广大消费者的喜爱,连续两年参加了米兰时装周,得到了世界时尚人士的一致好评。从2016开始就参加意大利米兰的showroom,得到各国买手的认可和喜爱,在欧洲各国买手店都能看到ZLFZSS的身影。

ZLFZSS is a designer brand under FOOR. It started in Paris. It has an independent personality and pursues the ultimate in everything. It has a natural perception of fashion and creates new fashion with unique aesthetics, so as to find endless inspiration for the brand and for every girl. Explore a different self. In the spring and summer of 2016, ZLFZSS appeared in front of consumers for the first time and was loved by the majority of consumers. It participated in Milan Fashion Week for two consecutive years and received unanimous praise from fashion people all over the world. Since 2016, he has participated in the showroom in Milan, Italy, and has been recognized and loved by buyers from all over the world. ZLFZSS can be seen in buyer stores in various European countries.







Logo采用年轻的等线体做字体设计,在随性中透着质感,有着超强辨识度,乱中有序,随性自由,在保证品牌可读性的同时,也鼓励消费者在生活中去扮演一个更加富有动态的角色——即”人们应该不受购物网站关键词中年龄、场景的限制,而是去满足自己多元的审美,并去追求自己更个性的需求”。

The logo adopts a young isoline font design, with texture in casualness, super recognizable, orderly in chaos, free with nature, while ensuring brand readability, it also encourages consumers to live in life To play a more dynamic role-that is, "people should not be restricted by age and scene in the keywords of shopping websites, but to satisfy their own diverse aesthetics and pursue their own more individual needs."






ZLFZSS以女性服饰为主,但是品牌整体气质偏极简与中性,注重面料品质和设计手法多元化,因此我们的物料延续三个理念: 潮流 无性别 艺术 选用酷炫的荧光绿为辅助色,在黑白灰的主色调上跳脱,将时尚艺术元素融入到日常;创始人不想人们过度关注设计师,而是关注服饰本身。

ZLFZSS mainly focuses on women's clothing, but the overall brand temperament is minimalist and neutral, focusing on fabric quality and diversified design techniques, so our materials continue three concepts: trendy genderless art uses cool fluorescent green as the auxiliary color, Break away from the main colors of black, white and gray, and integrate fashion and art elements into daily life; the founder does not want people to pay too much attention to designers, but to pay attention to the clothing itself.



ZLFZSS服装 探寻不同的自己 Normcore Garment Brand Identity
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ZLFZSS服装 探寻不同的自己 Normcore Garment Brand Identity

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