如何利用设计把雪糕这种天生冰冷的食物，做的高级感（gui）的同时，还兼顾了人性对雪糕的食欲感，并且让你瞬间忘记这卡路里这回事儿。
How to use the design to make ice cream, a naturally cold food, high-end while taking into account human appetite for ice cream, and make you forget the calories in an instant.
品牌在大多时候都在传递的是一种统一的感受，而食品包装不碍乎总是选择饱和度和明度较高的暖色，色彩不仅仅是一种视觉刺激，它还会在我们体内引起视锥细胞，根据颜色心理学，红色，黄色，橙色等暖色隐藏着兴奋情绪，新鲜健康等情感信息，可以激发食欲。
Brands convey a unified feeling most of the time, and food packaging does not prevent us from always choosing warm colors with high saturation and lightness. Color is not only a visual stimulus, but also arouses visual arousal in our bodies. Cone cells, according to color psychology, red, yellow, orange and other warm colors hide emotional information such as excitement, freshness and health, which can stimulate appetite.
MINMAR猫山王榴莲冰淇淋选用猫山王榴莲为基本原料，饱满浓醇的果香，舌尖轻触，细腻绵密，抚摸着每一寸味蕾，浓郁榴莲果肉丰盈柔软，覆上心头，愉悦、满足，在此相逢，我们用黄色传达出这一口榴莲迸发的香味，让品牌极具辨识度。
MINMAR Musang King durian ice cream uses Musang King durian as the basic raw material. It has a full and mellow fruity aroma. Touching the tip of the tongue, it is delicate and dense, stroking every inch of the taste buds. The rich durian flesh is rich and soft, covering the heart, joyful and satisfying. We meet here , we use yellow to convey the bursting fragrance of this mouthful of durian, making the brand highly recognizable.
包装上有特别值得留意的细节，盒上印着“D197”，这是一个有趣的故事~在很久以前榴莲母树生长在吉兰丹河上的一个叫pulau raya的岛上，70年代母树眼皮被驳接移植，大量种植于彭亨州的劳勿，文冬，吉流，双溪兰等地，农业部注册编号为D197。所以“猫山王榴莲”也叫“D197”，他代表着马来西亚榴莲最顶级的品种，有榴莲之王的美誉。
There are particularly noteworthy details on the packaging, "D197" is printed on the box. This is an interesting story~ A long time ago, the durian mother tree grew on an island called pulau raya on the Kelantan River. Transplanted and planted in Raub, Bentong, Kit Liu, Sungai Lan and other places in Pahang, the registration number of the Ministry of Agriculture is D197. Therefore, "Musang King Durian" is also called "D197", which represents the top durian variety in Malaysia and is known as the king of durian.
因此我们把这个符号做到包装上，在凸显品牌追求极致原料的同时，又有了超级符号的诞生；数字标签成为品牌视觉标识在包装上不可或缺的元素，在讲故事的同时，好记又好看。
Therefore, we put this symbol on the packaging. While highlighting the brand's pursuit of the ultimate raw materials, a super symbol was born; the digital label has become an indispensable element of the brand's visual identity on the packaging. It is easy to remember while telling a story. And good-looking.
