Swisslab Print campaign
"The right tool for the job!"
Swisslab sells specialist measurement and annalysis equipment to FMCG manufacturers and felt that their positioning and messaging had been far too formal and staid in the past. They were battling to differentiate their communications and had fallen into the trap of trying to communicate too many concepts whenever they advertised! After a series of consultations and brain-storming sessions I developed a 'Right tool for the job!" campaign that was entirely different from anything in their industry... humour, colour, captivating imagery and the unforgettable "Arnold" who throughout the series of advertisements, wastes time and money, suffering endless frustration as he uses the wrong tool for the job!
