For this project we explored different textures and fluids for three products from L'BEL: serum, lipstick and foundation. Our goal was to immerse the user in the experience of feeling the product on the skin and learn how the molecules work within the formula.
One of the main challenges was to make the formulas look as realistic as possible, matching the original real-life product, as well as developing the 3D physical dynamics resembling the product's reaction on the skin.
SERUM CONCENTRÉ RETINOL COMPLEX
LIPSTICK INFINI ABSOLU
FOUNDATION PRO SOLUTION
Credits
Client: L'BEL
Agency: Diptongo
Production Company: Non Studio
Non Studio Credits
General Direction: Mauricio Navas, Sebatián Mejía
Art & Creative direction: Estefanía Mier, Mauricio Navas
Production: Estefanía Mier
Storyboard: Shelly Vidal
Animation Direction: Mauricio Navas
3D Artist: Ivan Paguay, Mauricio Navas
Compositing: Mauricio Navas, Shelly Vidal
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