Festival Identity / 2020 / Ecuador
Project
Null is an international festival that gathers more than 500 professionals of the creative industry, sharing knowledge and activities through workshops, connections and conferences.
Concept
The gathering is in Ecuador, so we took the opportunity to dig and magnify elements of our own identity, such as Jama Coaque Culture and some botanical species. We wanted to build an identity with a powerful Andean spirit that could manifest our drive to communicate with the world.
Result
All creative disciplines work in four dimensions: we tell stories through time and space. In between these lines is where the magic happens: we wanted an identity with a sense of plasticity, geometry and movement that could boldly adapt to any piece. Now that the future is here, why not put a spark of our essence? Even if a pandemic touches our door, the spark will remain and light up this project when it’s safe again.
