Tanway 探维
开启激光雷达新时代
探维科技成立于2017年,核心团队起源于清华大学精仪系国家重点实验室,开发了行业唯一的硬件级图像前融合产品Tanway Fusion,深入挖掘激光雷达在车端的应用价值与用户价值,开启激光雷达3.0时代。为了适应品牌的发展和愿景,loof从行业属性和品牌感受性出发,为tanway探维构建了一套全新的面向未来的视觉形象系统。
点云图是激光雷达扫描物体后产出的特有图像,具有很强的行业技术属性和视觉识别性。我们将点云图中最显著的视觉特点进行提取和转化,确定了以圆点作为品牌视觉核心图形元素和以青蓝色系作为品牌色彩体系的视觉系统。
tanway探维的核心技术能力是解决多传感器融合的可靠性问题,我们希望通过制定一个规则,将视觉系统当中不断变化的点阵与色彩体系融合,去创造一个呼应tanway探维技术特点的动态融合的视觉应用体系,能够灵活的应对如图标生成、信息图表以及包装等不同的使用场景,解决品牌日常需求中的实际问题。
技术越前沿越面向未来,所要付出的开发成本和遇到的困难也就越多。loof希望通过我们的设计赋予品牌更多的信心,助力品牌洞见未来探无止境。
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/62e5e6171274069.646c5c9dd8638.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a3a0a7171274069.646c5c9dd73d0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/907002171274069.646c5c9e4f1c9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/83768e171274069.646c5c9e4fffd.gif)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4c36fd171274069.646c5ca382846.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/238770171274069.646c5ca380a19.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3f63f4171274069.646c5f75e65d1.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cd1bdf171274069.646c5ca37b182.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6012fd171274069.646c6a5326645.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de3370171274069.646c5ca37c8c9.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d7c6f7171274069.646c5ca386a0d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ce1b16171274069.646c5ca17f594.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f693b0171274069.646c5ca1802cd.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/276470171274069.646c5ca3855ce.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/188bbc171274069.646c5ca37fa73.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/1b42cf171274069.646c5f74ef314.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/35567c171274069.646c5f74f14d8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/5d6263171274069.646c5f74f033d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/6a4be9171274069.646c5f74ee6eb.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/21ca48171274069.646c5f755cd35.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/3ff151171274069.646c5f755ddab.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/3ab466171274069.646c5f755be78.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/fe16b8171274069.646c5f755e98a.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e051e171274069.646c5ca3846cf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/02d822171274069.646c5ca2690e8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a5bf8171274069.646c5ca269ea1.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff94e5171274069.646c5ca381916.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6c7730171274069.646c5ca3837e6.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c39a3b171274069.646c5ca37d87f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b688b6171274069.646c5ca2dce15.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58b225171274069.646c5ca2dd953.jpg)
![visual identity brand identity Brand Design Poster Design brand identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dd78d7171274069.646c5ca388195.jpg)
www.loof.design
follow us
wechat: loof design
join us
contact us
visit us
Tower T1 C 1511, Wangjing SOHO
100096 Beijing
100096 Beijing