A brand refresh for one of the world’s biggest streaming services welcomes fans of all kinds to a universe of entertainment. Working in close partnership with the Global Brand team at Amazon, Future Deluxe crafted and brought to life a new cinematic opener for Prime Video, reimagining the Prime Video experience in motion for a global audience of over 200 million people.
Building off of the new brand identity that Pentagram was establishing in tandem, we were challenged with capturing this new brand personality while ensuring the opener would be flexible enough to sit comfortably in front of the myriad content that Prime Video offers.
Design Development
Client – Amazon
Agency – Pentagram
ECD – Ant Baena
Creative Directors – Kevin Stein & Bryant Nichols
Producer – Angel Hu
Design & Animation – Kevin Stein, Bryant Nichols, Garett Gioia, Sam Cividanis, Alec Burns, Matt Taylor, Stefan Kang, Andy Hahn, Dan Darling, Conlan Normington, Matt Hopkins, Diogo Paixão
Audio – Zelig
HDR and versioning by PictureHead
Agency – Pentagram
ECD – Ant Baena
Creative Directors – Kevin Stein & Bryant Nichols
Producer – Angel Hu
Design & Animation – Kevin Stein, Bryant Nichols, Garett Gioia, Sam Cividanis, Alec Burns, Matt Taylor, Stefan Kang, Andy Hahn, Dan Darling, Conlan Normington, Matt Hopkins, Diogo Paixão
Audio – Zelig
HDR and versioning by PictureHead
