Sapatista Amina beer | Packaging Design
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Resurrecting the ancestral power of beer: Sapatista Amina honors female leadership
ABOUT
Sapatista is a revolutionary, women-made brewery brand that grew out of a passion for beer and cooking. Our goal is to rescue the ancestral roots of brewing culture and reaffirm the role of women in this history. We believe we can make a difference and we seek to leverage female strength, together with the LGBTQIA+ community, to fight for our protection and free love.
CONCEPT
The challenge of the project was to transmit all this strength and positioning of the Sapatista brand in its new American pale ale beer label. On the Sapatista Amina label, we pay homage to the African Queen Amina, a historical figure. We used an illustration that combines images, colors and graphics, forming one of the collage with images. As a result, an artistic and bold label was born that expresses the courage and heroism of Amina, the queen of Zazau.
WHO WAS QUEEN AMINA?
Amina was one of the greatest female leaders of the 16th century on the African continent. Her reign lasted nearly three decades and was marked by upstarts in economics and military forces. As queen, she removed trade barriers imposed on her realm and opened up new trade routes. Furthermore, she expanded the territories under her rule and ordered the construction of a defensive wall around Zaria and other military camps. These structures became a common feature among the Hausa states, known as "Amina's walls". To this day, it is possible to see the structures and ruins of Amina's palace and military training camps in the city of Zaria.
Amina is portrayed in sculptures, paintings, postage stamps and is the subject of plays and works of children's and youth literature. Her figure is synonymous with female strength and courage. It is said that her trajectory inspired the creation of the warrior princess Xena, a character in a TV series from the 1990s, and the film "A Mulher Rei" (2022), starring actress Viola Davis, who plays the commander of the female army of Agojie Warriors.
Amina was one of the greatest female leaders of the 16th century on the African continent. Her reign lasted nearly three decades and was marked by upstarts in economics and military forces. As queen, she removed trade barriers imposed on her realm and opened up new trade routes. Furthermore, she expanded the territories under her rule and ordered the construction of a defensive wall around Zaria and other military camps. These structures became a common feature among the Hausa states, known as "Amina's walls". To this day, it is possible to see the structures and ruins of Amina's palace and military training camps in the city of Zaria.
Amina is portrayed in sculptures, paintings, postage stamps and is the subject of plays and works of children's and youth literature. Her figure is synonymous with female strength and courage. It is said that her trajectory inspired the creation of the warrior princess Xena, a character in a TV series from the 1990s, and the film "A Mulher Rei" (2022), starring actress Viola Davis, who plays the commander of the female army of Agojie Warriors.
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Client — Sapatista Cervejas Artesanais, Porto Alegre, Brazil
Task — Packaging Design
Designer — Raquel Braz Ribeiro, Brazil
Studio — RBR Design, Brazil
Manifest
" When changes are needed in the world, we need to start with movements, even small and individual ones. Our discontent makes us bold, nonconformist, courageous and audacious. And, because we believe in that, we raise our flag, defend our cause and conquer our freedom to be who we are and love who we want to love. Our purpose moves us and our path is trodden by the collective well-being and because of it we overcome barriers with courage and bravery. We are a brand of revolutionary and inclusive beers, which has an inspiring communication language, and assumes itself as a spokesperson for collective revolutions to fight against female violence.
Sapatista, beer made by women! "
Thank you for watching!
Based in Brazil, RBR Design® spreads ideas around the world.
My name is Raquel Braz Ribeiro and I am aims to elevate design to a remarkable level and create emotional bonds among people, products and brands.
