Souven Handmade | Brand Identity
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ABOUT
Zamay is a luxury women's clothing brand for beach and party fashions, which produces 100% handmade crochet clothing. Her exclusive pieces use fashion to empower women, exalting the female personality through beautiful, sexy and comfortable pieces that generate confidence, beauty and power.
CONCEPT
The visual identity project started with the diagnosis, strategy, personality alignment and brand essence. The creation of the name Zamay conveys optimism, inspiration, joy and charm. It is a feminine name, for a person with a lively and contagious personality, with ascending and creative energy.
The visual identity created for Zamay reflects the brand's purpose of highlighting the beauty and self-esteem of Brazilian women, through exclusive pieces made by hand using the crochet technique. To convey its personality and its feminine, daring and sexy brand DNA, the typography chosen for the logo has curved and seductive details.
The supporting colors represent the skins of Brazilian women — nude, pink and brown. The visual identity was inspired by the romantic style of french renaissance lace and crochet weaves, mixed with moroccan architecture with mandalas and clippings. The development of a sensual and architectural design at the same time differentiated us from the competition, both in the photography of the clothes and in the colors and graphics that refer to the weave of crochet.
The visual identity created for Zamay reflects the brand's purpose of highlighting the beauty and self-esteem of Brazilian women, through exclusive pieces made by hand using the crochet technique. To convey its personality and its feminine, daring and sexy brand DNA, the typography chosen for the logo has curved and seductive details.
The supporting colors represent the skins of Brazilian women — nude, pink and brown. The visual identity was inspired by the romantic style of french renaissance lace and crochet weaves, mixed with moroccan architecture with mandalas and clippings. The development of a sensual and architectural design at the same time differentiated us from the competition, both in the photography of the clothes and in the colors and graphics that refer to the weave of crochet.
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Client — Zamay Exclusive Handmade, Porto Alegre, Brazil
Task — Naming & Brand Identity
Designer — Raquel Braz Ribeiro, Brazil
Studio — RBR Design, Brazil
THE SYMBOL
The Clematis flower was the central inspiration for the creation of the brand's symbol. In the mystical world of energies and vibrations, all flowers have an essence and can bring peculiar meanings to the environment in which they are placed. Clematis is a flower widely used in floral therapy of alternative medicine and provides treatment and cure for those who seek creativity in order to fulfill dreams, ideals of life and practicality to be present on earth and with their feet on the ground. The symbol of mixes details of Moroccan architecture, the ancient technique of mandalas, four leaves designs to convey prosperity and a diamond-shaped frame — a symbol of femininity — and that further strengthens the structure of the isologo.
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Based in Brazil, RBR Design® spreads ideas around the world.
My name is Raquel Braz Ribeiro and I am aims to elevate design to a remarkable level and create emotional bonds among people, products and brands.
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