What Comes Next!
Insight and Brief:
Night King is a high-quality energy drink brand under the Zarin Jam Marina holding company. Although it is an almost new brand, it has gained an acceptable position among fans of this type of beverage due to its quality and creative advertising content, resulting in a loyal customer base. The marketing team of this brand needed a master visual to be used in advertising activities such as billboards, light-boxes in shopping centers, branding on distribution vehicles, and also as point-of-sale materials. This master visual should present the products in an appealing manner while incorporating the brand's visual mood and guidelines. Ultimately, it should be visually stunning and captivating.
What Comes Out!
The main idea and concept:
Based on this brief, our team began brainstorming and generating multiple concepts while parallel researching and analyzing designs in the industry. Once we concluded that we had the best result, we presented our proposal and the concept sketches to the Night King marketing team, who not only approved it but also expressed their admiration. After the idea and sketch were approved, we started working on the precise execution of the concept.
Design Process!
3D Modeling of Objects:
Given the importance of high-quality execution and attention to detail, we chose a photorealistic modeling and rendering approach over the two possible methods, photography and 3D. This allowed us to have control over all the details, including precise object placement in the image, desired materials, and lighting.
Design Process!
Adding Details and Color Correction:
After the initial render was ready, we meticulously added all the desired details in the post-production phase using Photoshop. This included adding bubbles inside the glass, smoke, and mist in the environment, correcting the colors of the products, and adjusting the existing lighting. The final output was designed and finalized in the following manner:
The team
Meet Our Professional Team
Creative Art Director
— Kaveh Kazemee
3D Modeling and Rendering
— Ahmad Kouti
— Ahmad Kouti
Graphic Designer
— Shahin Rezaieh
Let's work together!
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