The Bufet restaurant chain has been operating in the Ukrainian city of Kharkiv for 20 years.
Every day, queues would form for their American-style pizza at each of the 20 Bufet locations in the city.
Today, this business is barely surviving. Three restaurants were bombed, and others have been closed down.
A few are still operating in calmer areas of Kharkiv.
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There was an exciting opportunity to give the Bufet street food brand a fresh and rejuvenated look. With a focus on authenticity and a nod to American culinary traditions, the brand had the potential to captivate a wide range of customers while staying true to its roots. The main objective was to transform the visual identity of the brand, injecting it with a vibrant and energetic aesthetic that reflected the spirit of American street food. By incorporating bold colors, playful typography, and eye-catching imagery, the aim was to create a visually appealing and enticing brand image that would instantly draw people in.
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