Gynoxin
Strategy & Creative idea / Design + www
Strategy & Creative idea / Design + www
The intimate health of teenagers in Poland is a taboo. The lack of access to reliable knowledge and insufficient sexual
education have created deceptive and dangerous myths about girls’ intimate infections. Together with the Gynoxin brand, we decided to tackle this social problem by creating a place on the web that is to be a verified knowledge hub about intimate health for teenage girls and talk about infections and their prevention without beating around the bush.
In order to reach teenage girls effectively, we must avoid bullshit and talk directly about their intimate health. Our enemy were
the myths around infections and we dealt with whose as part of the #Teztomiałam (#IHadThatToo) content platform. We managed to reach the girls with the support of: TikTok + 12 female influencers + an expert blog + e-book and + a quiz.
We supported the communication strategy with media and public relations activities.
We supported the communication strategy with media and public relations activities.
We generated over 8 million content views on TikTok and nearly 6,4 million views in the display campaign. The teztomialam.pl platform was visited by over 32,000 teenage girls, generating 113,000 content views. We have increased awareness around
the intimate health problem of young girls in Poland, by building a positive sentiment around the Gynoxin brand.
Visual language
www platform + packaging
www platform + packaging
Visual identity is based on two elements: aesthetics inspired by girl zines and a symbol representing the information noise around vaginal infections. The campaign was enhanced by media and public relations activities. We sent out PR packages containing campaign materials to media outlets.
