Apartura is a chain of hotel-level apartments in St. Petersburg, Russia. The main challenge was to create an adaptive visual system that would harmonize with the brand team's outstanding taste in living space design.
Logotype
The identity is based on retail typeface Apartura Sans, specifically crafted for being used in printed matter and social media. It's engineered and geometric appearance might remind of letterforms used in architecture and navigation (such as legendary DIN typeface and other industrial typography).
Apartura Icons Set
