To create awareness and encourage motorists to pump V-Power97, a proposal was made to dress up shell station.
Giant V-Power 97 branding to be placed at approach with red lines on ground to guide drivers to V-Power 97 pump.
V-Power 97 pumps to be dressed in red to make it stand out. The red overtone provides an aggressive mood which connects well with the product benefit of
improved performance.
improved performance.
Umbrella girls to create hype and provide F1 experience to customers.
Prominent V-Power 97 branding at entrance mat to lead customers to fast check out lane.
Dedicated check out lane for V-Power 97 users to experience improved 'performance'.
F1 flag off light box at the station exit to remind V-Power 97 users that they have filled up with superior fuel that can deliver improved performance from then on.
Top view of the planned execution.
