CULT is a games label defined by its obsession with building bespoke long-lasting communities and making their partners shine. Their shared thesis is that players and creators are not mindless consumers, but the defining part of a game’s success. Their main job is to raise the games they love, and the people who make them, to the heights they deserve.

The main goal of this project was to design an identity that captured CULT’s disruptive personality; in a sea of conformity, we wanted to ensure that their visual language was bold, innovative and captivating. After a brand workshop with their team, we set out to define 6 keywords that would define the communication. For each keyword we have associated different colors — this ensures that the brand remains fresh and is able to communicate to all their different audiences, either it be the devs that build the games, the gamers, the team or even investors.

Led by a team of talented people, the CULT aims to revolutionise the gaming industry. This branding sets the stage for continued innovation and creativity, while pushing the boundaries of game development.