With Rooted, the brand Zoya celebrates the journey of the woman as she reconnects with her feminine self. Breaking free from the confines of patriarchal expectations she chooses to go within to draw strength and sustenance. Her resolve to be resilient, selfless and nurturing finds a parallel in the rainforest that towers till the skies and yet, finds a way to care for the most microscopic beings. The collection draws on motifs from the world’s rainforests, which have stood tall for 55 million years, their immense strength preserved in the face of climatic upheavals only to emerge stronger. Blanketed under a canopy of trees, their ecosystems serve as a self-sufficient mechanism. The rainforest mirrors the Zoya woman’s inner resilience. Zoya salutes her inner strength with a collection that is as one-of-a-kind as her.