pigeonstudio ℗ is a graphic design studio based in Chongqing and Taiwan with diverse cultural perspectives.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
type：Packaging / Branding
art director：gezi
designer：gezi、jiangx
client：GIBOO COFFEE
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GIBOO Espresso Liquid Wine Coffee Series
GIBOO is a new coffee brand that hopes to provide more rich taste journeys for coffee addicts. ''A Coffee a day, keeps the grumpy away.''The founder realized from the busy life that coffee is an important fuel for the spirit, and getting a cup of high-quality delicious coffee at any time can quickly relieve the anxiety of fast-paced life; coffee day and night Alcohol is a way of life and rest advocated by modern people. People who love coffee are often also alcohol drinkers. Under this background, the wine and coffee series has become the first flagship product, bringing the aroma of wine into coffee and awakening the memory perception of being slightly drunk. .
GIBOO is a new coffee brand that hopes to provide more rich taste journeys for coffee addicts. ''A Coffee a day, keeps the grumpy away.''The founder realized from the busy life that coffee is an important fuel for the spirit, and getting a cup of high-quality delicious coffee at any time can quickly relieve the anxiety of fast-paced life; coffee day and night Alcohol is a way of life and rest advocated by modern people. People who love coffee are often also alcohol drinkers. Under this background, the wine and coffee series has become the first flagship product, bringing the aroma of wine into coffee and awakening the memory perception of being slightly drunk. .
The overall visual design of the packaging hopes to show a sense of appetite, lightness, freshness, and a sense of freedom in life through visual communication, and get rid of the existing impression of the deep temperament of coffee products, using bright and bold colors, direct taste expressions and aroma ingredients The main elements of the illustration, so that consumers can feel the aroma and taste of coffee at a glance.
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GIBOO 濃縮咖啡液 酒咖系列
GIBOO是一個希望為咖啡成癮者提供更多豐富口感旅程的咖啡新創品牌。'' A Coffee a day, keeps the grumpy away.''創辦人從忙碌生活中體會到咖啡是精神的重要燃料，隨時得到一杯高品質的可口咖啡能夠快速緩解快步調生活的焦慮；日咖夜酒是現代人崇尚的生活休憩方式，喜愛咖啡的人士常常也是飲酒愛好者，酒咖系列便是在此背景下成為首支主打產品，將酒的香氣帶入咖啡中，喚醒微醺的記憶感知。
GIBOO是一個希望為咖啡成癮者提供更多豐富口感旅程的咖啡新創品牌。'' A Coffee a day, keeps the grumpy away.''創辦人從忙碌生活中體會到咖啡是精神的重要燃料，隨時得到一杯高品質的可口咖啡能夠快速緩解快步調生活的焦慮；日咖夜酒是現代人崇尚的生活休憩方式，喜愛咖啡的人士常常也是飲酒愛好者，酒咖系列便是在此背景下成為首支主打產品，將酒的香氣帶入咖啡中，喚醒微醺的記憶感知。
包裝整體的視覺設計，希望透過視覺溝通展現出食欲感、輕盈、清新、徜徉生活的自在感，擺脫咖啡產品深沉氣質的既有印象，運用明亮大膽的色系、直接的口味文字表達及香氣食材的插畫主元素，讓消費者能一眼便能感受到咖啡的香氣及口感。
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