Geox Amphibiox: 7 Days of Rain

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Member Company: MediaMonks
Member Website: www.mediamonks.com
Client: GEOX

PROJECT DESCRIPTION

To promote the GEOX 2013 Amphibiox urban waterproof shoes collection, we made one man live through 7 days of nonstop rain, in sunny Barcelona. Specially built clouds were developed to keep the test subject under constant precipitation, while each day was laid out to replicate real life events: A day as a tourist, working a day job and going on a date were just a handful of tasks carried out under the rain.

RESULTS

The website had some amazing early results, with over 900,000 unique visitors and a 200% increase in visits during the initial weeks compared to last years successful campaign. Geox Facebook followers also increased by 150,000 in the initial two weeks (from 450,000 to 600,000).