This was my ycn submission for Nescafe Azera. I focused on the idea of stackable cups, which are a common occurance in coffee shops behind the till and also on trays. My packaging design involved arabian coffee patterns which relates to the history of the coffee bean being positioned on a container which looked like ceramics cups. It is common knowledge that coffee tastes best in a ceramic mug so this was my inspiration for materials. My point of sale involved the packaging being placed on trays which you would see in a coffee shop on a wooden surface.