The aim of the brief was to rebrand a small challenger brand. I chose Roots & Wings which are a family focused organic company which produce biscuits and jams. Using my own illustrations i created a pattern which resembles the texture of a tree. The shape within the knot of the tree relates to the flavour and is a quirky twist which the consumer will notice. The colour scheme relates to the flavour and when all the boxes are placed next to each other they represent tree stumps. 

I also created a visual identity which included ( business cards, envelopes, letter heads and direct mailers, which are coasters and visually represent tree stumps).