THE UNEQUAL DINNER
- Durex APAC - Brand Campaign -
The pleasure gap is a global issue. Where 95% of men feel satisfied from sex, but only 11% of women do. This disparity is hardly talked about in Southeast Asia, where traditional and religious values make topics like sex and pleasure a taboo. In some countries, words like ‘pleasure’ are even banned.
The Unequal Dinner turned the tables on sexual pleasure by putting men in women’s shoes. We invited couples to a world-class dinner with a twist: where men didn’t get the top service, only the women did. By gathering data from women across the region, we designed every part of the dinner as metaphors to reflect their experience before, during and after sex. What was meant to be a full-course meal for both, became a lesson on inequality in the bedroom.
