DUREX FOREPLAY
- Durex APAC - Brand Campaign -
According to recent research, gamers prefer gaming over sex. And for a brand like Durex that’s kind of a big bummer. How do we talk about sex with an audience who is not thinking about it, at all?
Leveraging on the insight of how good gamers are with their fingers, we take the
sex game to their games and turn them into masters of pleasure.
This is Durex Foreplay. We’ve developed a series of fingering tricks that give gamers advantages in the biggest games out there, and when replicated around the clitoris or prostate areas during sex, the exact same movements, give them all the points they need. If you know what I mean.
