The Academy of Motion Picture Arts & Sciences 75th Anniversary
Identity & Collateral
Identity & Collateral
The objective was to create a brand for the Academy's year-long celebration that encapsulated both the past and future aspirations of the organization, while being versatile enough to work in a myriad of applications.
AMPAS™ wanted to retain the elegance of it's history without being pretentious. The iconic statuette had to feature prominently & the logo had to read at a variety of sizes & applications. The "75" proved problematic as the shapes & negative space are awkward. I designed an elegant, hand-lettered approach that wrapped around the Oscar™ itself mimicking a tux & tails.
"... a classic, versatile brand unprecedented since the organization's inception in 1929." - AMPAS™
The brand unified the over 300 individual events and applications throughout the year, creating a single year-long event which culminated in the 75th Oscars™ in March of 2003.
main logo
vector 3 colour, 2 colour, greyscale & B/W logo variants
In addition, I designed 75th Anniversary-specific letterhead, fax sheet & press release sheet which were used throughout the year
18 carat gold & enamel pins were created. I had to adjust the logo to accommodate the soft metal and I think it lost a bit...
the logo was used on everything including pass/ticket packets & the nominees envelopes, the nominations brochures and various programs throughout the year. (NOTE: I did NOT design these)
Commemorative stamp series, First Day Of Issue collector's envelope
Sci-Tech Awards stage usage & Nominees Luncheon statuary (& publicity photo usage)
(L) Usage in the telecast (R) All the large, external statues were wrapped with the logo
Fashion show at the Kodak Theatre
