For the launch of the new Mega 2011 we engaged the target in an integrated marketing operation, starting from the web all the way to retail (150 stores), from in-store presence to the final consumer event in 10 italian cities. All supported by local guerrilla and PR.
The Gift 
adidas | Mega Party
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adidas | Mega Party

Play Adidas Original - Megapaty Tour event in 9 italian cities. Milan | Padova | Bologna | Napoli | Cagliari | Roma | Bari | Palermo | Torino
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