Umberto Cigognini also known as Umberto C. is born under the scorpio sign in Milan on the eleventh day of the eleventh month of the year that would have ended the magnificent and revolutionary seventies. After an average career at the International School of Milan and a never-ending path at the IULM university for communication studies, he decides to invest his first paycheck for a powerbook G4 and at that moment his life changes. In 2003 he refuses to participate at the TV format "Survivor" because of a lack of high speed internet connection on the island. After a long period of retirement at the Ashram of Caglio, he finally understands that the only way to feel satisfied of his life is to find a space on the web, the only media where he wouldn't have to deal with academical evaluation or judgment. Unfortunately the clear lack of reality pushes him on the edge of insanity. Using Craig David and every italian football player as a model, he starts to speak of himself in third person and convinces himself to be a visual artist of uncomprehended talent. He know lives and works in Milan and looks forward for the next chance in his life. Read Less