I designed this branding for a cafe in Nisswa, Minnesota. Nisswa is known for it's many clear lakes and cozy cabin resorts, making it a popular destination for tourists.
I started the creative process with a mood board and brainstorming:
Final two designs we loved:
The postage stamp shape on the left is a nod to the tourist town that the Courtyard Cafe is located in. The seagull and waves in the coffee cup were inspired by the nearby lakes.
Courtyard Cafe Brand Board: The final logo is in the top left corner, next to it is the alternative logo for dark backgrounds.
