Hotelromeo was commissioned to design and illustrate a print ad for Leftfield Advertising. The concept behind the ad was to illustrate Lefields' knowledge and insight of the Nigerian marketplace. "When you’re communicating to over 170 million people across a culturally complex marketing landscape, you need to be sure you’re leveraging the right insights. After seven years on the ground, creating significant results for our clients, you could say we know Nigeria, A to Z."
The turn around time was incredibly tight. Just two days to showcase the A - Z of Nigeria. I chose to illustrate in 2D/3D style using three stroke widths. I was pressed for time and had to do the colour-up in just an hour. I chose a watercolour approach which proved effective in the short space of time. This is how it panned out.
The turn around time was incredibly tight. Just two days to showcase the A - Z of Nigeria. I chose to illustrate in 2D/3D style using three stroke widths. I was pressed for time and had to do the colour-up in just an hour. I chose a watercolour approach which proved effective in the short space of time. This is how it panned out.
Full Colour Ad — 289X380mm
The illustrations before going into layout. Using 3 consistent stroke widths to maintain a create a consistency.
A few tighter crops to show colour-ups
