I was commissioned to design signage for the edgy and trendiest hair salon in Cape Town, Scar, which rests in a double-storey Cape Dutch-style house on Kloof Street, is where the hip, the alternative and even the outrageous go to refresh and reinvent their look.
The brief was to have someone somewhat blowing their head off with a hair dryer under x-ray. Totally up my street. My initial idea to pull of the execution was to contact the hospital and get real X-rays done of the exact act. I thought this would really capture the essence of the brief. But after much debate I decided to execute it another way. I used a mix of media. About thirty photographs of blowing hair, several images if hair dryers and the pose was done in 3D. I managed to create a material effect which simulated an X-ray. The face was also comped with a few different images.
The finished piece has a very surreal feeling, very edgy, quite bizarre but defiantly on brand. They commission was approved with no changes, very unusual in the industry, I was very thrilled.