#W Środy z Orange
for VML Poland (April 2013)
Creative: Jacek Stefanowicz
Creative Art Director: Bartosz Kwiecień
Account Executive: Łukasz Kazimierczak
In 2014 Orange Poland was celebrating 5 years anniversary of Orange Cinema Wednesday. Each Wednesday Orange member could go to the cinema for half price. And within 5 years he had a chance to do so 260 times.
That’s why we came up with an idea of a competition, in which users were asked to guess name of the 260 blockbusters. To show how many great films user could see within that 5 years, we created specific icon for every movie, which was revealed when somebody guessed the title. Most of the icons you can see below.