Social Idea:
Send boss into space
Background & Solution:
ID.6 X invited the popular influencer and director - Yi Xiaoxin to participate the launch event preparation. Right before the launch event, the VP of SAIC Volkswagen, Mr. Yu, overturned the original creative proposal. Then during the brainstorming, one assistant jokingly suggested "Why not send the big boss into space?" And thus, the idea of "send the boss into space" was born.
