Creative Concept:
Wildly beautiful
Background & Solution:
The Peugeot 2008 was a new SUV that represented the brand‘s fresh image. The client’s objective was to rebrand Peugeot as a youthful, trendy, and distinctive brand. To achieve this, we developed a concept that was both stunningly beautiful and incorporated the iconic Peugeot logo element - the lion - into the visual design. Based on the concept “wildly beautiful”, an integrated campaign came along.
